Metro partners with cities, consultant, to revitalize downtowns and main streets
It can start with something as simple as taking up the carpet covering beautifully-aged wood floors in a historic building or removing plaster from the façade of a downtown landmark to reveal the original brick beneath. Sprucing up one building can inspire the owner next door to do the same, and before long, the entire block and beyond becomes – or goes back to – the lively downtown it once was. This is the premise that Michelle Reeves of Rethinking Urban Places is bringing to her downtown revitalization work in Tigard and Oregon City. Metro has partnered with Reeves and the two cities to promote making the most of what downtowns already have with efforts that lead to on-the-ground results.

Metro COO Michael Jordan calls for more effective investments in public structures to maintain quality of life.